The Problem

To encourage strong, diverse, and innovative growth across regional New South Wales the Department of Premier and Cabinet engaged Love Agency to help create an interactive investment prospectus website that would clearly outline all relevant investment opportunities across regional NSW to both domestic and overseas investors.

The Solution

After conducting some market research it quickly became clear to the team at Love Agency that NSW was competing with other States and even other countries to attract investment. We knew that our solution would need to be “best of breed” and not only have a clear focus and be easily accessible, but also encourage user interaction and engagement by creating content that was multilingual and downloadable.

We began by conducting our Product Development Workshops which helped us identify our target persona and design a bespoke solution that cater for their needs. We then validated our designs by conducting 2x rounds of user testing on a sample user group constructed from our target audience.

The Result

By working closely with the team at DPC and by combining our expertise of UI/UX and software design the team at Love Agency were able to successfully deliver a responsive website that is not only beautiful to use, it has also put regional NSW at the forefront of investors mind, you can explore the site here https://www.investregional.nsw.gov.au/

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