The Brief

Searching for a way to extend the Donna Hay magazine presence across mobile devices, HarperCollins asked Love Agency to build an on-brand recipe app for multiple iOS devices. This publisher also required a simple way to update application content on demand.

The Results

Love Agency constructed a universal iOS platform that seamlessly extends the Donna Hay experience from print to devices. The products feature in-app shopping lists that automatically adjust units in response to user recipe selection, and synchs these lists across devices. All app content is controlled in-house thanks to an easy-to-use publishing platform.

Why It Matters

This project extends consistent Donna Hay branding to the already-familiar iOS platform, with the ease of use enhancing market adoption and expanding Donna Hay's market reach and penetration. The inclusion of synched shopping lists helps improve affiliate marketing opportunities by reducing purchase inertia. And the simplified publishing platform allows HarperCollins to insert new recipes and create in-app purchase packs without relying on external technical assistance.

Research and Design

  • Seamless design melds with publishers' high branding standards
  • Attention to detail was a must for this project


  • Elegant design keeps brand experience consistent across print and devices
  • App features enhance brand experience in growing digital market


  • Custom text rendering library allows complete control over finer points of text display
  • Interactive cookbook + synched shopping list = user value


  • UX development
  • UI Design
  • iOS apps

Lovin' Touches

  • The Donna Hay app featured as the Editor's Choice on iTunes
  • The combination of a loved brand with seamless automation helped the app enjoy world-wide distribution
  • Everyone in the studio put on a little weight by the end of the project – well, we had to test out the recipes!

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