New branding

We were challenged to bring together two strong properties – Crown Group, with its exacting brand requirements, and BetEasy, with its dedicated user base. We created an appealing visual identity that respected both: a look that was new and distinct while also showing continuity with the past.

Clean interface

We updated the colour palette to give the new property a more mature look and feel. This reflected a shift towards the premium end of the market, with refined iconography and intuitive design elements. Our strong focus on UX helped us create an interface that’s attractive, easy to use and easy to explore.

Logo design

Love Agency designed the CrownBet logo, combining the Crown Group ‘spray’ with BetEasy’s stylised ‘B’ to create a new logo that’s elegant, approachable and immediately recognisable. It communicates the brand identity with a glance and is the cornerstone of CrownBet’s visual identity.

The Result

Merging two brands is a challenge; you want existing users to stay engaged even as you reach out to new markets and audiences. But like the BetEasy brand before it, CrownBet continues to grow in popularity, thanks in part to the visual identity we created. By communicating the excitement of the new as well as the familiarity of the old, we created a brand that welcomed all new users and old alike.

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