The Brief

Taking the existing BetEasy app and transforming it into a new CrownBet app wasn’t just a rebranding exercise; it was an opportunity to build on a strong foundation and create an even better user experience.

Continual innovation

Love Agency understands that technology is always changing and customer demands are always evolving. In a competitive landscape such as this, keeping ahead of the competition is paramount. We put in place a strong but flexible technology platform to support continuous innovation and evolution with features such as live video for the racing and AFL markets.

Minimal load times

Intelligent data caching and aggregation are a perfect match for simplified data structures that use less memory. What does that mean for users? Whether on the app or the website, they’ll enjoy shorter load times and a smoother, more reliable experience.

A Partner for Growth

Love Agency works closely with CrownBet to deliver innovation and growth on the apps. Using thorough user testing and analytics, we continue to innovate both features and UI/UX to enhance the end user experience.


  • CrownBet is available through native iOS and Android apps
  • The full-service website is responsive to 5 different breakpoints, and utilises modern JS MVC frameworks.
  • Revamped data retrieval systems maximise performance
  • Video streaming of live sports matches enhances user engagement

The Result

The CrownBet properties feature everything BetEasy customers loved, and more! With a smart, modern brand and Love Agency’s commitment to UX, UI and state-of-the-art technology it’s visually appealing, easy to use and full of new capabilities. It’s been built to accommodate new features and will scale and adapt to CrownBet’s needs – and its users’ – for many years to come.

Get in touch today

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+61 2 8279 8100