The Brief

Crown Resorts is one of Australia's largest entertainment groups, owning two leading resorts: Crown Melbourne Entertainment Complex and Crown Perth Entertainment Complex. As it continues to evolve its service offering to meet changing customers needs, Crown engaged to help with the development of new products to explore how mobile could enhance the casino experience.

The Process

Love Agency conducted several of our Innovation and Product Development Workshops with Crown Resorts stakeholders. We worked closely with their internal team to showcase how technology could improve existing workflows and provide a better customer experience for their guests.


  • Strategic Consulting
  • Product Development Workshop
  • UX/UI Design
  • User Testing

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