The Brief

The marketing team at Budweiser wanted to boost their existing promotional campaigns, so they engaged Love Agency to create a mobile solution. They wanted an app that would engage ‘beer leaders’ as they toured Australia by offering the chance to interact the brand and win merchandise by redeeming their Budweiser bottle caps.

The Result

We worked closely with the Budweiser team and through a series of design workshops came to understand their needs and processes in detail. We decided to put a new twist on an old classic – ‘spin the bottle’ – by building a free iPad app with a simple but engaging interface. Users entered their details then played ‘spin the bottle’ to win coupons and branded merchandise.


  • UX/UI Consulting
  • Product Development Workshop
  • Mobile Development
  • Managed Services

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