The Brief

BetEasy required a range of smart, intuitive sports-gaming products that are fun to use. They tasked Love Agency with building these experiences, along with a long-term brand strategy that promotes a trusted, safe and enjoyable online betting experience.

The Results

Love Agency developed a range of context-responsive products. These give first-time users a hassle-free experience, and also help reduce friction for experienced punters making the transition from competing betting platforms. Professional brand iconography used throughout every product enhances this experience by engendering a professional, fun and reliable brand.

Why it matters

These easy-to-use smart interfaces have become a competitive point of difference for new customers, and give experienced punters incentive to spread the word throughout their demographic. In addition, the clean branding helps distance BetEasy products from any stigma associated with incumbent betting platforms.

Research and design

  • Studied products, branding, and market strategy of top 5 incumbents
  • Identified potential friction points' that discouraged new and repeat customers
  • Examined how popular sports brands inspire loyalty in their customer bases


  • Structured brand identity makes use of negative space to draw the eye and depict motion, guiding users
  • Developed end-to-end visual brand language for an intuitive experience


  • We streamlined betting workflows on all products, making them clean and simple to use
  • We crafted contextually responsive interfaces that deliver the features users need, when they need them


  • iOS
  • Android
  • Responsive Website
  • Iconography
  • UX/UI Design
  • Branding

“What we've built here is the next evolution in online bookmaking.
It blew me away”

Matt Tripp, BetEasy CEO

Lovin' Touches

  • Apps break new technical ground, deliver high data volumes without hurting responsiveness
  • Interfaces react to context, rather than screen size
  • Products are instantly familiar across web and mobile platforms
  • Client is ecstatic with the work (did you see their quote above?!)

Get in touch today

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+61 2 8279 8100